The vision of the Marketing Program is to sustain and reinforce its position as being a leading faculty in the field of Marketing in the Kingdom of Saudi Arabia.


The mission of the Marketing Program is to offer an education in Marketing that meets high quality standards of graduates, relevant to the Saudi business environment, and provides students with the necessary knowledge, skills, attitudes, and ethical orientation to contribute and play meaningful roles in the Saudi society.


Marketing professionals make a valuable and significant contribution to the shaping of our cultural landscape. Our Bachelor of Science (BSc) in Marketing provides you with an in-depth study of the major concepts, frameworks and tools needed for the theory and practice of modern marketing, allowing you to play a meaningful role in the marketing functions of the organizations you’ll work for.