Dr. Heba M. Abdelfatah is an assistant professor in Digital Media and Communication Department, Effat College of Humanities, and coordinator of deanship of quality assurance at Effat University.
She taught in Advertising Department, Faculty of Applied Arts, at Helwan University, in Egypt. She has extensive experience in teaching in different universities in Egypt and Saudi Arabia since 2012 (Helwan University, Princess Norah Bint Abdulrahman University, Badr University in Cairo (BUC), and Egypt-Japan University of Science and Technology (E-JUST)).
She has obtained her Bachelor, master's and PhD degrees from Advertising department, Faculty of Applied Arts, Helwan University in Egypt.
She is doing several research related to Digital Advertising, Digital Media Design, Graphic Design and supervising postgraduate researchers (master's and PhD) in the same areas of study.
