Our Visual Identity
The Effat logo comprises the logo and its logotype. Where both the logo and logotype are used, their position and proportion to one another must remain constant. The width of the logo and logotype must be the same. If the height of the logo is 5X, the distance between the logo and the logotype is X. Under no circumstances should you attempt to recreate the logo.
Protection Zone
Where both the logo and logotype are used, their position and proportion to one another must remain constant. The width of the logo and logotype must be the same. If the height of the logo is 5X, the distance between the logo and the logotype is X.
A ‘protection zone’, equal to X, exists around the Effat logo where the height of the logo is equal to 5X. Neither type nor imagery may encroach on the protection zone. Where possible the ‘preferred protection zone’ is equal to 2X. This applies to the complete logo and logotype and where the logo appears on its own. The logo may not be closer than X to the edge of any material on which it is produced.
Minimum Size
The minimum size for reproduction of the full color logo with or without the logotype is a width of 10mm. The minimum size for reproduction of the mono logo with the logotype is a width of 10mm. The minimum size of mono logo without the logotype is a width of 5mm. There is no maximum size of logo for reproduction.
Consistent use strengthens Effat University Logo
Don't change the relative size between the logo and the logotype | Don’t alter the proportions of the logo | Don’t place on a busy background |
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