BSc Marketing Degree

Overview

The Bachelor of Science in Marketing (BSc in Marketing) degree provides an in-depth study of the major concepts, frameworks, and tools for understanding the theory and practice of modern marketing. Students acquire knowledge and skills covering a range of strategic marketing functions including consumer behaviour, digital marketing, marketing strategy, brand management, and marketing research. Additionally, marketing analytics, Integrated Marketing Communication, personal selling, and public relations will further give the Program a cutting edge in the new era of Marketing both locally and internationally. Emphasis is placed on issues related to the Middle East. Also, the impact of globalization and information technology on marketing will be addressed.

The Marketing program successfully acquired AACSB accreditation in Fall 2021 for a period of five years.​

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Curriculum

The curriculum for this Bachelor of Science Degree in Marketing at Effat University places particular emphasis on subjects related to the Middle East and covers a range of strategic marketing functions including customer relations, sales, advertising, pricing, e-commerce, marketing communications and new product development, along with the impact of globalisation and information technology on marketing.

We aim to develop your communication skills during your BSc Degree in Marketing to help you to flourish in your marketing career. You will tackle all forms of business communication, from speaking, written materials, and social media, whilst maintaining an ethical approach to marketing practice at all times.

You will also learn how to conduct comprehensive market research, effectively analyse marketing data, and how you can use these skills to plan and build strong marketing campaigns across channels.

Study modules during the BSc in Marketing Degree program include Macroeconomics, Islamic Thought and Ethics, and International Marketing - for the complete list of study areas within the program, view the curriculum tab along the top to see the full breakdown.

Program Vision​​:

The Marketing Program strives to build a global community of innovative marketers through education, digitalization, and impactful research leading to society engagement.

Program Mission: 

The Marketing program’s mission is to provide digitalized data driven learning experience, to build innovative professional marketers, and impactful researchers, realizing their full potential by effectively engaging and contributing in local and global socio-economic development.

Program Goals: ​

1. Goal 1: Strengthen the MKT department’s reputation nationally and internationally through its impact and contribution to the prosperity of education, economy and society in the Kingdom of Saudi Arabia.
2. Goal 2: Cultivate a dynamic and collaborative work environment through an effective and an inspiring leadership that promotes integrity, strong work ethics and transparency in managing all the MKT department activities; and position the MKT department to be recognized among the top ranked business schools nationally and regionally through rigorous and effective quality processes and procedures that meet the national and international standards.
3. Goal 3: To offer an exceptional teaching and learning experience through the creation of innovative programs, interactive and project-based learning, development of analytical skills, professional certifications and progressive research in the field. Moreover, emphasizing on the integration of state-of-the-art learning resources and cutting-edge technology in the MKT program curricula.
4. Goal 4: Attract and retain diverse student body who qualify to become true ambassadors of the MKT department through a holistic learning and transformational experience, extensive skill development, and ongoing individual support.
5. Goal 5: Maintain and enhance efforts to recruit, nurture, and retain diverse, highly qualified and committed faculty, researchers, and staff, and supporting their professional development.
6. Goal 6: Effectively manage the MKT department facilities and equipment and optimize their use; and achieve and sustain financial stability and strength to enhance the EBoC and the  University’s competitive position.
7. Goal 7: Cultivate a research environment that supports MKT faculty and students to produce high quality research in alignment with country’s research priorities. Develop and sustain strategic research partnerships, collaborations, and relations with national and international partner institutions.
8. Goal 8: Enhance the partnership with the community and industry through mutual exchanges of expertise, novel contributions to the 2030 vision, and effectively engaging students, faculty, and alumnae in the service of society.
   

• Demonstrate an understanding of the key terms, theories, practices and latest trends in the field of Marketing.
• Demonstrate problem-solving skills in the field of Marketing.
• Provide innovative solutions to problems in the field of Marketing.
• Demonstrate ability to conduct research in the field of Marketing.
• Demonstrate the understanding of ethical issues in Marketing.​
  

Knowledge

• MKT-K1- ​Demonstrate knowledge of a wide range of concepts, models, frameworks, and tools for understanding marketing functions and strategies. (Itqan)

• MKT-K2- Demonstrate knowledge of key concepts, term, practices in marketing. (Itqan)
  

Skills 

• MKT-S1- Use critical thinking to identify issues, collect and examine information, evaluate evidence, and draw conclusions. (Itqan)

• MKT-S2- Utilize and/or formulate simple and complicated models using appropriate technologies and tools to represent and solve business problems, compute results, and develop solutions. (Itqan)

• MKT-S3- Demonstrate skills to communicate business and marketing ideas effectively both orally and in writing. (Ambassador)
  

Values

• MKT-V1- Demonstrate awareness and commitment of the importance of the ethical requirements of marketing activities. (Ihsan)

• MKT-V2- ​​Demonstrate ability to work within a group from diverse backgrounds. (Stewardship)​​
  

• Social Media Specialist
• Community Manager
• Digital Marketing Manager
• Digital and OMNI-Channel Manager/Specialist/Executive/Assistant
• Brand Manager/Executive/Assistant
• Marketing Manager/Executive/Assistant
• Online and Offline Media Planning Manager/Executive/Assistant
• Retail and Supply Chain Manager/Executive/Assistant
• Sales Manager/Executive/Assistant
• Advertising Manager/Executive/Assistant
• PR and Event Planning Manager/Executive/Assistant
• Strategic Planning Manager/Executive/Assistant
  

• Successfully complete all graduation requirements of MKT major.
• Complete 132 credit hours, in not less than 08 semesters and not less than 12 CR/semester.
• Attain a minimum cumulative GPA and major GPA of 2.00 (on a 4.00 scale).
• Complete the Effat Student Personal, Social and Professional Development Program.
  

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