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Research / Projects

Skip Navigation LinksEffat University > Effat University > Effat Directory > Dr. Heba M. Abdelfatah > Research / Projects

  • Research Interests:

TitlePublisherYear
“Graphic Styles in Explainer Video Design to Achieve the Advertising Communication Objectives"Journal of Design Sciences and Applied Arts2024
“Using Branded Social Applications to Create User-Generated Content"Journal of Design Sciences and Applied Arts2024
“Design Standards for Location-Based Applications Maps to Enhance User Experience"Journal of Design Sciences and Applied Arts2024
“The Effectiveness of Location-Based Applications in Enhancing the Relationship Between the User and the Brand"Journal of Architecture, Arts and Humanistic Sciences2023
“Criteria for Designing Augmented Reality Applications to Navigate in Smart Cities"Journal of Heritage and Design2022
“Semantic Dimensions for Elements of Mobile Applications Design to Achieve Communication Objectives"Journal of Architecture, Arts and Humanistic Sciences2022
“The Effect of Incongruity in Viral Advertising Design on Digital Recipient Engagement Levels"Journal of Architecture, Arts and Humanistic Sciences2020
“Designing Viral Advertising to Increase Sharing with Consideration of Recipient Motives"International Design Journal2018
“The Effect of Mobile Phone Applications on the Relationship Between Customers and Brand"Journal of Applied Arts and Sciences2015​

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