Dr. Heba M. Abdelfatah is an assistant professor in Digital Media and Communication Department, Effat College of Humanities, and coordinator of Deanship of Quality Assurance at Effat University from August 2024 to present.She has extensive experience in teaching in different universities in Egypt and Saudi Arabia since 2012 to present.
- September
2023 – June 2024, She worked as a full-time Assistant Professor at Graphic Design and Digital Media
Department, College of Art and Design, at Princess Nourah Bint Abdul Rahman University
(PNU), Riyadh, Saudi Arabia.
- July
2020 - August 2023, She worked as a full-time Assistant Professor at Advertising department, Faculty of
Applied Arts, Helwan University, Egypt.
- July
2020 - August 2023, She worked as a full-time Assistant Professor at Digital Advertising Design Program,
Faculty of Applied Arts, Helwan University, Egypt.
- February
2021 - July 2023, She worked as a part-time Assistant Professor at Media Design and Graphics department,
Faculty of Applied Arts, Badr University in Cairo (BUC), Egypt.
- March
- April 2023, She worked as a part-time Assistant Professor at Digital Media Design Program, Egypt-Japan University
of Science and Technology, Egypt.
- June 2012 - June 2020, Teaching and Lecturer Assistant at Advertising department, Faculty of Applied Arts - Helwan University, Egypt.
She has obtained her Bachelor, master's and PhD degrees from Advertising department, Faculty of Applied Arts, Helwan University in Egypt.
- PhD in Advertising, Faculty of Applied Arts, Helwan University, Egypt, in June 2020.
Title: “Setting Strategies for Viral Advertising in the Digital Age"
- MA in Advertising, Faculty of Applied Arts, Helwan University, Egypt, in October 2015.
Title: “Interactive Digital Applications Design as an Advertising Media" - B.Sc. of Applied Arts, Advertising department, Faculty of Applied Arts, Helwan University, Egypt, in June 2011.
She is doing several research related to Digital Advertising, Digital Media Design, Graphic Design and supervising postgraduate researchers (master's and PhD) in the same areas of study.
